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McDonald’s Green European Revolution
If you ever have ventured overseas to explore Europe, you might have the opinion that the grass is greener on the other side. Especially when McDonald’s’ logo is concerned. In 2009, McDonald’s began...
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Can Consumer Psychology Influence an Election?
*Blog written 07/12/19* “Elections are, in many ways, marketing contests, with outcomes heavily influenced by the marketing efforts of candidates and associated political parties”Hoegg and Lewis...
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Music To My Ears: What Effect Does Music Have On Consumers?
As consumers, music is all around us. Music plays during television advertisements. Music plays during film trailers. Music is even playing while we are doing our weekly shopping. But why is our...
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Constructing with Joy: How IKEA gets it right
There is a phenomenon in consumer psychology aptly named “The IKEA effect”. This is where a consumer puts greater value and is prepared to spend more on a product they can create themselves compared...
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How Social Proofing Can Influence Purchases
“Social proof means that people often decide what is correct by finding out what other people think about it.“Oinas-Kukkonen (2008) Social proofing is one of the most influential factors when a...
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The Psychology of Sustainability
The environment is quickly becoming one of the biggest political issues. As a result of this, many campaigns and organisations are trying to encourage people to live in a more environmentally friendly...
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How Loyal Are Customers?
Customer loyalty is something which all organisations want to encourage as there is a positive relationship between it and profitability (Bowen and Chen, 2001). There are many ways in which an...
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Why Do We Impulse Buy?
Impulse buying. The bane of anyone’s wallet. You’re trying to save money but then you see it. The perfect set of plates. The newest Playstation video game. The warmest jumper in the shop. And you NEED...
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